ZEE TV Canada South Asian Facts:
1) Reach South Asian customers, the largest visible minority in Canada!
2) The South Asian audience in Canada means an expanding customer base!
3) The average Canadian South Asian household is 79% larger than the average Canadian household.*
4) 18% of Canadian South Asians age 15+ have a University degree or higher.* They are 45% more likely to have taken courses or enrolled at a university in the last 3 years.**
5) Canadian South Asians have a median age of 33, 19% lower than the national median age of 39.
6) 74% of Canadian South Asian households own 1 or more cars. They are 42% more likely to definitely be considering a hybrid vehicle for their next purchase.**
7) Canadian South Asians are 41% more likely to have spent $4,000+ on their last vacation.**
8) 25% of Canadian South Asians have been to a movie theater/drive-in during the last year. They are 19% more likely to have attended a film festival and 11% more likely to have gone to a health club in the last month!**
9) 81% of Canadian South Asians know and understand English.* There's no need for a separate creative on ZEE TV Canada!
10) 42% of South Asians in Canada have watched a movie during a typical week on television. 32% have watched a primetime serial drama on television in the last week.Source:*Environics; DemoStats 2017.;Figures based on aggregate Canadian geographies with 85%+ South Asian penetration;**Environics Opticks 2017.
For all advertising inquiries, Head of Advertising Sales, Indrajit Majumdar - 817.235.9885